Conducted in the 4th semester of Visual Design in 2020.
With Tiago Dalpino. Supervised by Prof. Claudia Weber Moura (Project IV Packaging) and Prof. Marcus Hyonai Nakagawa (Sustainability).
The packaging you can plant! Creating a new product line for the Churrasqueiro Sauce, in this project, our mission was to develop the visual identity of a new packaging that would be more sustainable and raise awareness about the importance of family farming and organic food cultivation.
The Churrasqueiro Pepper Sauce is part of the product catalog of the Prajá brand, originating from my hometown in the interior of São Paulo, Bebedouro. Throughout the process of studying and creating the new labels, we had the support and collaboration of one of the brand's owners, Erika Mahle.
Pepper sauce Prajá
PACKAGING
Conducted in the 4th semester of Visual Design in 2020.
With Tiago Dalpino. Supervised by Prof. Claudia Weber Moura (Project IV Packaging) and Prof. Marcus Hyonai Nakagawa (Sustainability).
The packaging you can plant! Creating a new product line for the Churrasqueiro Sauce, in this project, our mission was to develop the visual identity of a new packaging that would be more sustainable and raise awareness about the importance of family farming and organic food cultivation.
The Churrasqueiro Pepper Sauce is part of the product catalog of the Prajá brand, originating from my hometown in the interior of São Paulo, Bebedouro. Throughout the process of studying and creating the new labels, we had the support and collaboration of one of the brand's owners, Erika Mahle.
Pepper sauce Prajá
PACKAGING
These are images taken from the internet; the copyrights to these works belong to their respective owners.
In this way, the Churrasqueiro Sauce transformed into the Prajá Pepper Sauce, with variations of two new flavors, namely, Prajá Pepper Sauce with drops of lemon and Prajá Pepper Sauce with minced garlic. Thus, with a product family composed of three different types of sauce, we used a different seed paper for each label.
Hover over to reveal the result!
By purchasing the traditional version and following the instructions on the package, you could cultivate at home this label that contains parsley seeds. Additionally, a portion of the sales of this product would be directed to supporting family farming, which is responsible for a significant portion of pepper cultivation in the country.
Click to reveal the result!
In this way, the Churrasqueiro Sauce transformed into the Prajá Pepper Sauce, with variations of two new flavors, namely, Prajá Pepper Sauce with drops of lemon and Prajá Pepper Sauce with minced garlic. Thus, with a product family composed of three different types of sauce, we used a different seed paper for each label.
