
A little about me
Great to see you here! I'm Sitta — a designer graduated from ESPM-SP and currently a Art Director with experience in projects for brands like Converse, LATAM, Mondelez, and Banco Neon at Jüssi — an agency associated with WPP and Ogilvy One.
It was through design that I discovered various ways to creatively explore the challenges of everyday life and the projects that come my way. In 2023, I was awarded in the Brazilian Design Award, in the Student category, with a project that reflects this approach: it was born from a shared desire, alongside my team, to explore Brazilian identity, culture, and the universe of packaging design in our graduation project.
I'm driven by curiosity, collaboration with professionals from different fields, and the desire to create solutions that transform how people live and interact with the world. Whether developing a visual identity, a package, a game, or prototyping a 3D object, the "do-it-yourself" mindset is always with me.
This portfolio reflects only a part of who I am, gathering in its texts and images a record of some of my design projects — projects that have brought me new friendships, creative experimentation, and reflections on what my role as a designer might be in the world.
Jüssi - The business agency
jul 2021 – Present
An agency driven by performance and technology, combining creativity with business intelligence.
23º Design Lab ESPM SP
aug – dec 2020
An experimental lab designed to explore the dynamics of a design office, working on projects for ESPM-SP itself, as well as for companies and NGOs.
Arenas ESPM SP
aug 2019 – jun 2020
A Creativity and Business Hub for students looking to explore their creativity through research, copywriting, and art direction, by developing promotional campaigns.
Lucas Sitta Paganelli
Graduate Design Visual ESPM SP
Advanced English
Sotwares: Adobe Creative Clound (Illustrator, Photoshop, InDesign, Premiere, After Effects e XD), Microsoft Office (PowerPoint, Word e Excel), Google Workspace, Autodesk Maya, FontLab Studio 5 and Flexitive.
Awards: Prêmio Brasileiro de Design 2023 - Bronze Estudante.

A little about me
Great to see you here! I'm Sitta — a designer graduated from ESPM-SP and currently a Art Director with experience in projects for brands like Converse, LATAM, Mondelez, and Banco Neon at Jüssi — an agency associated with WPP and Ogilvy One.
It was through design that I discovered various ways to creatively explore the challenges of everyday life and the projects that come my way. In 2023, I was awarded in the Brazilian Design Award, in the Student category, with a project that reflects this approach: it was born from a shared desire, alongside my team, to explore Brazilian identity, culture, and the universe of packaging design in our graduation project.
I'm driven by curiosity, collaboration with professionals from different fields, and the desire to create solutions that transform how people live and interact with the world. Whether developing a visual identity, a package, a game, or prototyping a 3D object, the "do-it-yourself" mindset is always with me.
This portfolio reflects only a part of who I am, gathering in its texts and images a record of some of my design projects — projects that have brought me new friendships, creative experimentation, and reflections on what my role as a designer might be in the world.

Lucas Sitta Paganelli
Graduado Design Visual ESPM SP
Advanced English
Awards: Prêmio Brasileiro de Design 2023 - Bronze Estudante
Sotwares: Adobe Creative Clound (Illustrator, Photoshop, InDesign, Premiere, After Effects e XD), Microsoft Office (PowerPoint, Word e Excel), Google Workspace, Autodesk Maya, FontLab Studio 5 and Flexitive.
Jüssi - The business agency
jul 2021 . atualmente
Uma agência apaixonada pela performance e tecnologia, e que une a criatividade e inteligência de negócios.
23º Design Lab ESPM SP
ago . dez 2020
Laboratório experimental destinado a conhecer a dinâmica de escritório design, realizando trabalhos para própria ESPM SP, assim como para empresas e ongs.
Arenas ESPM SP
ago 2019 . jul 2020
Hub de Criatividade e Negócios, destinado a alunos que buscam explorar sua criatividade através da pesquisa, redação e direção de arte, por meio da produção de campanhas promocionais.