Neon Bank
Developed at Jüssi for Banco Neon.
Category: Art Direction and Campaign Adaptation.
The project involved developing a new awareness campaign for Neon Bank in 2024, targeting potential customers in Brazil’s Northeast region.
Produced in Recife using Virtual Studio technology, the Bem mais do que você esperava campaign featured the blue sky as the protagonist across its three films and digital campaign adaptations. The creative approach aimed to establish a visual connection with the region while reinforcing the brand’s colors and presence.
In the second half of 2025, Neon underwent a rebranding process that brought a new perspective and positioning to the brand.
Following this change, we were responsible for developing new Key Visuals for digital campaigns highlighting products such as the app, credit card, CDB, and more. We also developed seasonal campaigns for key moments such as the FIFA World Cup and Carnival.
